Business Profile Guide

Business Profile is the context your agent has about the business it represents — the name on the door, what you do, and the reference material it can pull from on calls. When this is sparse, the agent gives generic answers. When it's specific, the agent sounds like a real employee.

You configure Business Profile in the Agent Studio under the "Business Profile" section. It has four fields.

Company Name

What it is: The name your agent uses when it identifies itself.

Why it matters: The agent says this out loud — in the greeting, in confirmations, and whenever a caller asks "what company is this?" It should be the name customers actually recognize, not a legal entity name.

Good examples

• Bright Smile Dental — dental practice
• Orbit Analytics — SaaS product
• Apex Outbound — agency

Not "Bright Smile Dental Holdings LLC" unless that's genuinely what people know you as.

Company Website

What it is: Your primary website URL.

Why it matters: Two things:

1. Auto-enrichment. If you paste your website, Rymi can auto-generate a Company Description and pull in key facts without you writing them by hand.
2. Reference. The agent can point callers to your site ("You can find our hours at …") or verify facts during the call.

Use the canonical URL — the one your customers type. acme.com, not https://www.acme.com/en-US/home?ref=123.

Company Description

What it is: A short summary of what your business does and who it serves.

Why it matters: This is what the agent answers with when callers ask "What do you guys do?" or "I'm not sure I'm calling the right number." A good description makes the agent sound informed; a vague one makes it sound like a bot.

Good examples

Dental practice:

"A family dental practice in Austin serving patients of all ages. Cleanings, cosmetic, and emergency care."

SaaS product:

"A SaaS product for tracking customer behavior across web and mobile. Used by 5,000+ mid-market companies."

Agency:

"An outbound calling agency helping B2B SaaS companies fill their pipeline with qualified meetings."

Tips

• Two or three sentences. Enough to situate the caller, not a pitch.
• Who you serve is as important as what you do. "For mid-market SaaS companies" narrows the frame and helps the agent calibrate.
• Avoid internal jargon. If a new customer wouldn't understand it on your homepage, it doesn't belong here.

Knowledge Base

What it is: A list of URLs or text snippets the agent can reference on calls.

Why it matters: This is where you put your FAQ page, pricing page, docs, policies — anything the agent might need to cite or answer from. Without it, the agent can only rely on what's in the Description.

What to include

• FAQ and help docs — for support agents
• Pricing pages — for sales agents
• Hours / location / insurance accepted — for booking agents
• Policies (cancellation, refunds, SLA) — for any agent that might be asked

Tips

• URLs work best. Pasting a URL lets Rymi pull fresh content when it changes.
• Keep it focused. Ten well-chosen links beats 50 random ones. The agent will hit the most relevant source; too much noise dilutes quality.
• Update when things change. Stale pricing or outdated hours in the knowledge base will show up in calls.

Putting it together

A complete Business Profile for a dental booking agent:

persona:
  companyName: "Bright Smile Dental"
  companyWebsite: "brightsmiledental.com"
  companyDescription: "A family dental practice in Austin serving patients of all ages. Cleanings, cosmetic, and emergency care."
  knowledgeBase:
    - "https://brightsmiledental.com/hours"
    - "https://brightsmiledental.com/insurance-accepted"

Next steps

• Start with Company Name, Website, and Description. Three fields, five minutes.
• Add Knowledge Base entries as you notice the agent missing context in test calls. You'll spot gaps faster by listening than by guessing.